Oh how I've always longed to be English - the music, the rolling green pastures, the neighbourhood pubs, the pebble-dash houses, the wee little refrigerators, the chip-butty's (check out that yummy looking photo!). But I especially covet Englishdom because of the way they are able to express themselves, such as when a shot on goal in soccer from a long ways out becomes... "ambitious!". Well here's another fine example - the public reaction to the unveiling of the horrendous London 2012 Olympics logo: "a multicoloured swastika?"; "a puerile mess, an artistic flop and a commercial scandal. It is feeble."; "looks like a chav running for an exit"; "I don't understand what it is ... oh I see ... it makes a rather pathetic 2012. Well that's rubbish isn't it?"
Olympic officials have embraced the logo as "a powerful brand taking its place in a brand-savvy world… this includes a palette of colours, lines and shapes that create energy, inspiration and interest."
The following logo is available in the finest 80's-era leg-warmer palatte of colours: magenta, pink, orange and green. Judge for yourself. I'm Canadian, and unfortunately not English, so I can only manage to utter: "yuck!". One of these cost £400,000, the other was produced by a 7 year old... can you tell the difference?